You are processing data all wrong!
Every byte of data a business collects is used for a singular purpose: To facilitate decision making. Whether they are forward looking or backward looking, short-term or long-term, decisions require data and the entire purpose of collecting data should be geared to support them. Organizations that can make faster decisions have a distinct competitive advantage. Therefore, the easier it is for decision makers to get their hands on rich, timely, and useful information, the more